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Is your Recruitment Problem really a Retention Problem?

Typically, recruitment starts with an email you didn’t want to receive. Cue internal meetings, a scramble to work out who can cover the workload, what the impact on clients will be, and how quickly you can replace them with someone good. Having recruited for accountancy practices for more than 20 years, I hear that last question a lot. But if recruitment challenges keep recurring, it’s also worth considering whether retention might be part of the picture.

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Dreading the Return to Work?

The first morning back after a summer holiday isn’t anyone’s favourite. Your inbox is bursting, your pre-holiday to-do list is still there, and the idea of swapping shorts and flip-flops for “suitable workwear” is unlikely to fill anyone with enthusiasm. But that doesn’t mean you need a new job.

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When Did Recruitment Become So Complicated?

Once upon a time, recruitment was ‘relatively’ straightforward. A CV came in, someone picked up the phone, a conversation happened, and if there was interest on both sides, a meeting followed.

Decisions were made quickly, based on experience, education, cultural fit, and human connection. Today, finding a new job can feel more like tackling an obstacle course.

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The Power of Your Personal Brand

Why is your personal brand shaping your career long before you start looking for your next move?

If you ask people what drives career progression, the answers tend to be predictable. Qualifications, experience, and performance are all important, but they’re not the full picture.

Opportunities often come down to something far less conventional, like who knows you? What do they know about you? And what do they say when you’re not in the room?

That’s your personal brand. And whether you’re actively looking for a job or not, it’s shaping your career.

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