With salary review season upon us, many people, especially in the world of accountancy, will be weighing up their options. Should you stay put, push for a raise, or is it time to look elsewhere?
While money is an important factor, it shouldn’t be the only reason to change jobs. A career move should be about long-term satisfaction, growth, and professional reputation – not just financial gain.
If you’re considering a job switch, there are many important factors to bear in mind before making your decision.
Why Do You Want to Leave?
Before signing on the dotted line to move, take a moment, step back and reflect on why you began looking for a change in the first place. Was it a lack of career progression? A toxic work environment? Do you feel undervalued? A higher salary is always appealing, but if core issues remain unresolved, you will quickly become dissatisfied again.
Career Growth
As tempting as a big paycheck is, remember to ask yourself if the new role aligns with your long-term goals. Take time to consider the company’s culture. What are the opportunities for progression and training? Will you learn and develop new skills? If career growth matters to you, a move must take you towards your ultimate aspiration, rather than stepping sideways – or even backwards – purely for financial gain.
The Risk of a Counteroffer
A common but risky strategy people adopt when they are unhappy with their salary is to use external offers to negotiate a raise with their current employer. If you are testing the market to leverage a counteroffer, think again. While it might seem like a win, it can seriously damage your professional reputation.
In my experience, employers often see counter offers as a temporary fix and may not prioritise your career development in the future. Furthermore, unless money is your sole motivation, the reasons why you want to leave will still be there.
Work-Life Balance
Money can’t buy a good work-life balance. Does the new job offer flexibility in terms of remote work or hours that fit your lifestyle? A pay rise may not be worth it if it comes at the expense of your well-being and personal time.
Training, Development & Support
A great salary won’t mean much if your career stagnates. Does the new company invest in employee growth? Look at the opportunities for mentorship and professional development, and whether the role will help you build new skills that open-up new opportunities.
Do Your Values Align?
Work is a major part of your life, and job satisfaction often comes down to more than numbers on a pay slip. Ask yourself: Does this company’s mission resonate with me? Do I respect its leadership? Does the business empower and value its people? A misalignment in values will quickly lead to dissatisfaction, no matter how attractive the salary is.
Make the Right Move for the Right Reasons
I believe that, wherever possible, the decision to change jobs should be strategic, not impulsive. If money is your only motivation, you are going to find yourself job-hopping throughout your career as soon as the excitement of a new role fades.
In the end, the choice is yours but whatever you decide, I urge you to consider the full package: career progression, work-life balance, company culture, long-term fit, and salary.
Most importantly, remain professional. Not every job offer is right for you, but the accountancy world is small, especially in the North East, and how you conduct yourself in negotiations and transitions can impact your future opportunities.
Think long-term and choose wisely.
As we head into 2025, the recruitment landscape looks a little uncertain. Traditionally, December is a quieter month for hiring, with January bringing hope, positive action, and opportunity.
This year, in the wake of the government’s October budget, we’re seeing firms pause a little longer to consider their employment cost implications. In the world of accountants, this weakened economic confidence has left some unsure whether now is the right time to make a career move.
My advice? If you’re contemplating a change, it may not be wise to leave it too long.
Recent data from the Recruitment and Employment Confederation (via KPMG) highlighted a concerning trend. Permanent placements and job vacancies are falling at an accelerated rate – the fastest since August 2023. Potentially signalling the start of a hiring slowdown, for anyone looking for a career move, this means fewer opportunities and a much more competitive market is on the horizon.
In times like this, while staying put might feel like a safer option, if you are unhappy at work or have a niggling desire to move on, delaying your decision and waiting too long could mean missing out on the opportunities that are available now and facing an even tighter job market.
In my experience, the recruitment market can shift very quickly, so how can you approach a period of uncertainty with confidence?
Stay Informed
Keep a close eye on market trends and industry reports. Understanding where opportunities lie can help you make better and more informed decisions. For example, at the moment, sectors such as technology and healthcare continue to show resilience, while others appear to be facing more pronounced challenges.
Prepare Your CV
Even if you’re not actively applying, having an up-to-date CV and LinkedIn profile ensures you’re ready to act when the right opportunity arises. Make sure you highlight transferable skills and keep your training and recent achievements up-to-date to help you stand out against your competition.
Network Strategically
Who you know is often just as important as what you know, especially in uncertain times. Try to make 2025 the year where you attend industry events, connect with peers, and engage with recruiters to ensure you’re on top of their minds when new opportunities emerge.
Consider Long-Term Goals
While uncertainty can feel unsettling, it also gives you the chance to reflect on your career path. Are you looking for stability in your life? Is now the time to pivot into a new specialism? Do you need to expand your knowledge with new training? Whatever it is, aligning your next move with your broader goals will make the decision clearer.
Act Now
Even in a slowdown, companies are still hiring – particularly for key roles that drive business growth. If you see an opportunity that aligns with your skill set, goals, and aspirations, don’t hesitate. Waiting for the “perfect” time or being too cautious may mean missing out altogether.
While 2025 may feel unpredictable, it could also be a year of possibility. And the good news is that companies who are recruiting seem to remain willing to pay increasingly higher starting salaries for the right people. By staying proactive, keeping informed, and being prepared, you can navigate the challenges and position yourself for career success.
I think it is true that “the greatest amount of wasted time is the time not getting started”. If a move has been on your mind, the best time to act is before the window of opportunity narrows further.
If 2024 has taught us anything, it’s to brace ourselves for the unexpected. It’s been a challenging year, especially in recruitment, with unpredictable macro influences and economic pressures testing the market’s resilience.
Looking ahead, there are some key trends to consider if you plan to evolve your recruitment strategy and stay relevant in the face of another dynamic year.
Economic Uncertainty
The November budget has set the stage for a turbulent 2025. With an increase in the National Living Wage and rising National Insurance contributions from April, businesses are faced with rising costs. Although it’s too early to predict exactly how this will affect the job market, many companies could find themselves adjusting budgets and streamlining or slowing down the hiring process.
It’s a trend to watch closely, as adaptability will be key to navigating this period of change and ensuring you retain and attract the best people.
Wellness & Flexibility
In 2025, welfare and employee benefits are poised to become more important than ever. The workforce is increasingly prioritising its financial wellness, retirement planning, and support for mental health in their job searches.
In addition, the ongoing hybrid work debate continues to influence recruitment. While some companies are encouraging a return to the office, others remain committed to flexible working. For recruiters, understanding and aligning with people’s personal preferences for financial and work-life balance benefits will be a valuable differentiator.
Investing in Growth
With skills shortages posing a challenge, internal learning and development programs should be high on your agenda.
Companies prioritising personal development initiatives by offering upskilling opportunities, formal certifications, and career progression, will be better positioned to retain talent and bridge skill gaps.
In today’s quickly changing landscape, employees value the chance to grow, personally and professionally. If you’re willing to invest in this area, you can expect to see stronger employee engagement and loyalty.
Artificial Intelligence
AI is no longer a thing of the future in recruitment. Recruiters are already adopting AI-enabled tools to transform back-office roles throughout the industry. In 2025, expect to see the trend continue, streamlining processes from candidate sourcing and screening to analytics-driven decision-making.
For recruiters, the benefits are clear: faster, more efficient data-informed choices. For job seekers, it is not a given that everyone will be happy with the change as it comes with risk. If not managed well, AI can perpetuate existing biases rather than reduce them, inadvertently creating digital exclusion or even discriminatory job advertising.
Rethink Recruitment
As employers look to stand out in a competitive job market, they are adopting a more innovative approach to their recruitment strategies.
Imagine treating candidates like customers. It makes sense, and delivering an excellent recruitment experience is now essential to attract the best people. From well-designed onboarding processes to clear, transparent communication throughout the hiring journey, the emphasis on “customer service” in recruitment is set to grow.
This new ‘candidate-centric’ approach not only attracts top talent but builds a strong employer brand that will benefit long-term growth.
Looking Ahead
Despite another year of challenge and change, there’s plenty to be optimistic about if we embrace our spirit of adaptability.
Start by prioritising your employees (and candidates) welfare. Lean into innovation to thrive. Whether it’s through AI, a renewed focus on learning and development, or by creating a hiring experience that puts the candidate first, the recruitment industry is moving toward a more resilient and responsive future.
Of course, it’s impossible to predict every twist and turn, but what I am absolutely sure of is that in 2025, recruitment will be defined by those brave enough to adapt, flex, and lead.
In a competitive job market, attracting top-tier talent is no longer simply about the salary. Potential employees are increasingly looking at the full range of benefits when deciding where to move.
It’s something I often get asked about by clients and, the truth is, to remain competitive you need to stay ahead of the game. In a rapidly changing landscape, to attract the best, you need to offer the best. So, what benefits are shaping recruitment, and what do we expect to see in 2025?
Current Trends
Most companies already offer a host of enticing benefits in a bid to attract and retain great people. Often seen as ‘perks’, these ‘extras’ make a significant difference when someone is deciding their future.
- Four-day Working Week: Many companies have increased working hours but reduced working days to help employees achieve a better work-life balance.
- Hybrid Working: With a bias toward working from home, hybrid working arrangements have become a standard offering, giving people the flexibility to manage their time.
- Flexible Hours: Employees are increasingly able to tailor their work schedules to fit their individual needs, allowing for a more dynamic environment.
- Maternity, Paternity, IVF, Adoption, and Foster Leave: Supporting employees with enhanced benefits during major life changes has become a priority for many companies.
- Private Healthcare: Going beyond standard healthcare offerings, some employers are opting for more comprehensive packages.
- Pensions: Offering more than the standard auto-enrolment pension schemes is becoming almost a non-negotiable.
- Charity: Offering volunteering days and charity events are excellent ways to boost morale and show employees that their company cares about giving back.
While these benefits create a strong offer, to meet the evolving expectations of the modern workforce, companies must continue to progress.
Benefits to Explore
There are some exciting trends set to take centre stage in 2025, with the potential to define employee benefits in the coming years.
- Personalisation: A one-size-fits-all approach is becoming a thing of the past as people search for benefits tailored to their unique needs and lifestyles. According to a MetLife survey, 74% of employees want more personalised benefits options, with 68% stating that it would make them feel more valued.
- Financial Wellness and Retirement Planning: There is a trend emerging for companies to place a much greater emphasis on financial wellness. Employees are seeking resources to help them manage debt, plan for the future, and improve their financial literacy. Providing these tools not only reduces stress but also enhances overall well-being.
- Mental Health: Since COVID-19, the focus on mental health has never been greater; and the trend is set to continue. Holistic well-being packages focused on physical, emotional, and financial health are essential for a productive and happy workforce.
- Inclusive Work Arrangements: Employees expect flexibility in terms of working from home or adjusting their schedules but, moreover, inclusivity is at the forefront and striking the right balance is essential for employee satisfaction.
- Sustainability: People want to know their employer cares about the environment. A Deloitte report shows that 69% of employees want their company to invest in sustainability initiatives. From reducing carbon footprints to supporting social causes, tree-planting initiatives, and using sustainable products in the office, being a responsible company is a big draw.
While competitive remuneration will always be critical to talent attraction and retention, staying ahead with the accompanying benefits package shows that you are in tune with what employees truly want.
It is a quickly moving landscape, but if you have the flexibility to personalise benefits and stay adaptable with your offer, you have a golden opportunity to position your business as a top employer in 2025.
The past four years have seen an unprecedented acceleration in remote working. Initially driven by necessity, businesses have transitioned to new operating models, relying more on technology than in-person interactions.
Post-pandemic, with the job market facing an acute talent shortage, companies continued to embrace flexibility to attract and retain top talent, turning it into a key selling point. Fast forward to 2024, and we are witnessing a new shift in the power dynamic: 64% of professional services firms no longer advertise fully remote roles.
Why Move Back to the Office?
In-person working offers undeniable advantages that are difficult to replicate in a fully remote setting. For example, company culture thrives when people physically interact. Office environments also improve communication, foster spontaneous creativity, and, from an employer’s perspective, make performance monitoring easier for managers.
A recent study found that a quarter of professional services firms have increased the number of mandatory office days, with 20% considering a return to the pre-pandemic norms of four or five days on-site per week.
With high-profile brands like Meta, Disney, Starbucks, and Amazon leading the change, it is easy to assume this trend will be widely adopted. But is it the right move for every business?
Mixed Reactions from Employees
Returning to full-time office work is not without its critics. The majority of people I speak with have embraced the flexibility that remote work gives them and, for some, it has transformed how they manage both their personal and professional lives.
Forcing a return to the office risks alienating a significant portion of the workforce, leading to potential dissatisfaction, increased stress, and even staff turnover.
Flexibility is proven to boost morale and productivity, largely by eliminating time-consuming commutes and allowing individuals to create schedules that work best for them. It also opens the door to a wider talent pool, where companies can hire skilled professionals without being limited by geographical location.
The Dilemma: Flexibility vs. Control
For employers, the challenge lies in finding the right balance. While the case for full-time personal interaction is strong, especially for new hires integrating into a company’s culture, an all-or-nothing approach has the potential to backfire with people who have restructured their lives around remote working.
A one-size-fits-all approach rarely works, particularly when it comes to an inclusive and diverse workforce. Rather than a blanket approach, firms should be looking to strike a balance. To explore a hybrid model that meets both business and employee needs.
Flexible working doesn’t have to compromise accountability or productivity. It’s about making sure that employees have the autonomy to work in a way that suits them, while also ensuring that the collaborative, creative, and spontaneous benefits of office work remain accessible.
At the end of the day, people are your biggest asset and happy employees are motivated employees. Making sure they are fulfilled is the key to long-term business success.
The Path Forward
Adaptability is key to thriving in this new landscape. Businesses that take a rigid approach risk alienating employees, while those who embrace flexibility and balance are likely to succeed.
Instead of fixing set office days across the board, companies should remain open. The future lies in fluid strategies that respond to the unique needs of their team and business.
Finding the equilibrium will not only improve productivity but strengthen employee retention and attract top-tier talent in what remains a competitive marketplace.
An Northern Insights interview with Bryony
In a world dominated by technology and automation, the human touch makes all the difference. That’s why Bryony Gibson makes it personal to find the right person for the right job and, as important, vice versa.
Building relationships, listening, and understanding are the tools of Bryony’s trade. For her, recruitment isn’t a numbers game. It’s about getting it right the first time. Avoiding the all too common scattergun approach, she specialises in recruitment for the North East’s public practice accountancy profession.
If you are looking for an accountant or auditor, a finance manager or tax specialist, then Bryony can help. With more than 20 years of experience recruiting in the North East for public practice, she’s got a contacts list which other recruiters would envy.
It’s also how she is able to work so closely with independent accountancy firms, all the way up to the Big 4. But what about the person whose name is above the door? We thought we’d learn a little about Bryony and her company, Bryony Gibson Consulting.
So, Bryony, tell us a little bit about yourself…
Originally from Bath in the south, I spent my childhood year enjoying the beautiful city before heading off to university to study law. After a summer overseas, I met my husband and swiftly moved north. Fast forward 25 years, and I am now a busy Mum with two (almost) teenage children and Buddy, my Labrador.
Life is busy with running your own business and playing taxi to two children who swim (a lot). Plenty of 4am starts and 10pm finishes leave little other time, but dog walks, shopping, running and pilates are squeezed in. My favourite pastime is holidays and travelling; a (warm) beach is for sure my happy place.
So, what led you into the world of recruitment?
After graduating, I joined M&S’s management programme. A fantastic education, it didn’t take long to realise weekends were far too precious to spend my life in retail. That’s when I moved to the North East, and, kind of, fell into recruitment. Thankfully, I loved it, and, after more than 20 years of specialising in tax and accountancy I decided to set up my own consultancy, and it was the best career decision I ever made.
What skills do you need to do your job?
In recruitment, it helps if you have tenacity. Someone once said to me it is not how many times you fall that matters, it’s how many times you get back up again. Recruitment is a little like that. You have to be resilient, and I believe to be successful, you have to genuinely care about what you do. It’s more than a job, it’s a passion for me to know I have helped someone find their perfect job. The ability to communicate and listen and understanding people’s needs is what it’s really about. I don’t just fill jobs, I try to find people the right fit. Recruitment can be akin to spinning lots of plates at the same time.
Over the years, how has recruitment changed?
When I began in 1999 I worked on a black and green screen (who remembers those?) and CV’s had to be hand fed page by page into a fax and then a call to check they had been received by your client. The trick was to always number each page. There was no LinkedIn and we relied heavily on our own built database and “hot lists”. Hardly an efficient way to work but it taught me to get to know my candidates.
One of the dangers with the advances in technology is that people can become reliant upon computer algorithms and AI to find the answers, rather than getting to know the people behind the CV’s. Ultimately, it is still the same job, the people element will always be needed, I believe.
Why did you choose to set up a business that specialises in one area of recruitment?
I’d been at the same company for a long time so needed a new challenge and more flexibility. Being part of a PLC gave me a fantastic understanding of global recruitment, but I saw a gap in the market for a sector expert offering a flexible and personal service. One where developing long-term relationships was
crucial to the success of the partnership, and so I thought why not just go for it.
What’s been your biggest highlight so far?
I am not sure I have one single highlight but I do feel very grateful each day for how far I have come on my own. Working independently can be lonely at times and you have to stay positive and motivated, I have to drive myself each day which luckily I don’t find difficult. I enjoy the relationship side of what
I do and feel lucky to still be working with people I have helped over the years. Receiving the smallest of thank-you’s or a personal recommendation are probably up there too as highlights as it means I am achieving what I set out to do.
Advice time. Anyone reading this who fancies a career change, what would you recommend?
I am a firm believer that life’s too short to do something you don’t enjoy so no matter the job, make sure you are passionate about it. Recognise that if you want something enough, you can achieve it, but that comes at a cost. Of course it is hard, but if it was easy, everyone would be doing it.
Returning from a sun-soaked break to a sinking dread to face the daily grind can be a sign it’s time for change. If you’re not sure whether you’re pining for more sun or it’s the thought of work that’s giving you post-holiday blues, then here is some advice on how to gain clarity and what to do next.
Identify the Signs of Discontent
Ending a relaxing vacation often sharpens feelings of unease at work. As a recruiter, I regularly speak to people in this predicament, especially in the accountancy sector, where the job market is driven by the limited availability of highly skilled professionals.
Even though people know they are unhappy about heading back into the office, fear of taking a risk holds them back. It’s no surprise really, as staying where you’re comfortable is far easier than acting on the signs and taking a leap of faith into the relative unknown.
Embrace the Thrill of Change
Currently, I am working with several accountancy firms that are seeking talented people. With a shortage of great candidates, the transition from job search to offer can be astonishingly swift. The rapid pace at which firms move can be unsettling if the thought of leaving your comfort zone is intimidating.
At work, when you feel secure and in control, your self-confidence grows. Delivering results consistently can enable you to shape your environment and enhance your work-life balance. This is an enviable position, but if you’re driven by personal growth and learning, standing still can quickly lead to restless dissatisfaction.
Evaluate New Opportunities
So, how do you determine if a new job is the right one for you? The truth is, you can never be 100% certain. Every change in your life, whether moving house, switching jobs, or trying a new restaurant, carries some risk. Yet, you can mitigate it with a careful and considered approach.
Understand your Motivations: Do you know what’s making you unhappy in your current role? What do you want to change in your working life? Have you attempted to address any issues with your employer?
Believe in Yourself: Are you confident you can showcase your skills to your potential new employer as effectively as you have to your current one?
Be Strategic: There is no room for panic when weighing up a career move. Stay calm and level-headed and make a list of the pros and cons of your options. Think short and long term. Include your current role and drill down on the details. Make sure to address the core reason you want to change. Don’t be afraid to take advice from trusted friends and confidants.
Live a Life Without Regret
Having spent a lot of time with people who stay in unfulfilling jobs out of fear of the unknown, my advice is to put your emotions aside and evaluate the situation objectively.
Ask yourself if the new opportunity excites you more than your current role. Moving on is a big and brave decision, particularly if you’ve been with the same company for a long time. However, if your passion has faded and you’ve done your due diligence, what do you have to lose?
Returning from your summer holiday is the perfect time to reassess your career. So, if the thought of going back fills you with anxiety, use the moment to gauge if a change is for the best.
Most of all, remember that you only live once. Seize the moment, embrace the thrill of change, and embark on a journey towards a job that truly excites you.
Writing ahead of the General Election, there’s a consensus in recruitment that whoever our government is, they must improve their strategy to support the labour market.
From bridging the skills gap to changing employment law and immigration policy to positively shape the talent pool, creating a correctly skilled workforce is essential to kick-start economic growth and productivity.
That is why I’ve been looking into the two main party’s policies, to see what the future holds…
Labour
Promising ‘no surprises’, largely because every announcement was shared before the launch of their manifesto, Labour plans to introduce a new ‘Industrial Strategy’ that works in partnership with commerce.
Focusing on growth, there is an emphasis on flexible training, a plan to modernise employment law, bring more clarity to workers’ rights, and support compliance with flexible employment practices.
Establishing a new body called ‘Skills England’, they aim to bring businesses together with training providers, unions, the migration advisory committee, and the government in the hope of ensuring training in England meets the overall needs of the labour market.
With a pledge not to increase National Insurance, the basic, higher, or additional rates of Income Tax, VAT, and cap Corporation Tax at 25%, they promise a ‘balanced approach’ to immigration that will address skills shortages in healthcare and public services.
Conservative
Declaring to ‘guarantee a more secure future for you, your family, and our country’, the Conservative party promises to steer us towards prosperity and social unity through a ‘modernised tax system for business’.
Including a 2p cut to National Insurance, the abolition of the main rate for the self-employed, and maintaining the National Living Wage at two-thirds of median earnings, they hope to help businesses and support workers.
With a focus on small companies, which make up 99% of the UK private sector, they plan to retain tax incentives that encourage growth, including EIS, SEIS, Venture Capital Trusts, Business Asset Disposal Relief, Agricultural Property Relief, and Business Relief.
Promising reform to better target disability benefits, the introduction of a legal cap on migration to protect public services whilst bringing in the skills business and the NHS need, they also plan to fund 100,000 new apprenticeships for young people and give working parents 30 hours of free childcare a week.
While there is plenty to ponder, the need for an overarching strategy that seeks to understand and consider the skill needs of our workforce does not appear. I believe we need a skills policy that is suited to the needs of our economy, but it must go beyond skills. Investment and infrastructure matter if we want to build an economy that can grow at speed.
Currently, the number of overall job vacancies in the UK remains ahead of pre-pandemic levels and people are confident about being able to recruit. One of the biggest challenges I see each day is that pay growth continues to rise due to talent being in short supply.
The Office for National Statistics estimates that labour and skills shortages cost the economy £39bn annually. The next government needs to act quickly to ensure more people have access to the right training and skills for the market.
The first step is to understand what people want. If the government is to be successful, it must embrace this idea and recognise that there are many types of work, and all are equally valuable.
Improving transport links, enhancing childcare support, better education, addressing immigration issues in key sectors, and reviewing tax and regulation issues are also going to be crucial to building a vibrant and successful economy.
In the ever-evolving world of recruitment, the landscape for job interviews has shifted dramatically. Gone are the days of recruitment being solely through in-person meetings. Now, most interview processes begin behind a computer screen, adding a new layer of complexity.
Whether you’re an experienced practitioner or re-entering the job market after a long hiatus, navigating the change requires a focused approach where you get out what you put in.
NO DETAIL IS TOO SMALL
Preparation has always been key, but even more so in the digital age. Take the time to plan every aspect of your interview. From testing software and knowing when and where you need to be to investigating potential road closures and parking options. Establish who you’ll be meeting and what’s expected of you ahead of time, leaving no room for last-minute uncertainty to hamper your first impression and performance.
APPEARANCE MATTERS
Your appearance speaks volumes so make sure you dress in an outfit that both exudes confidence and is also appropriate to the setting. Whether it is formal attire or more relaxed, choose wisely to make a strong first impression.
KNOW WHAT YOU WANT
Beyond landing the job, it is important to define what you hope to achieve from your interview. I am not talking about salary and benefits here; moreover, it’s about filling in the gaps in your knowledge of the business. Prepare insightful questions. It not only demonstrates a genuine interest in the company and role but it will help you to decide if this is the right place for you.
FAIL TO PREPARE, PREPARE TO FAIL
Take advantage of the online resources at your disposal, such as the company website careers page and social media channels. There is no longer an excuse for not understanding an organisation’s culture, values, and goals before you attend an interview. And once you do, it will be a lot easier to demonstrate how you are the ideal candidate for their team.
LEARN FROM OTHERS
If you have the support of a recruitment consultant, use their expertise to your advantage. Ask for a pre-interview discussion. Lean on their experience so you can gain valuable insights and tips to enhance your preparation and improve your performance on the day.
MAKE FRIENDS AND INFLUENCE
Remember that likability and trust play a significant role in the outcome of an interview. Focus on building rapport with your interviewers on a personal level to make a positive impression. Take the time to research the people you’ll be meeting. Familiarise yourself with their backgrounds and roles so you can establish an early connection. Setting a positive tone from the start helps the conversation flow and showcases your interpersonal skills.
MASTER THE ART OF TELLING YOUR STORY
There is nothing worse than interviewing someone who is not fluent in the professional journey within their CV. Learn it inside and out. Craft compelling stories to highlight your achievements and experiences. Use the chance to talk about your journey as a platform to introduce your character and emphasise your biggest strengths and capabilities.
FACE INTO CHALLENGE
Take the time to anticipate and prepare for people who challenge your career and choices. By responding honestly and confidently to difficult and direct questions, you demonstrate self-awareness, inner belief, and a positive and mature approach – all traits people want to see in their employees.
PLAN YOUR STAR COMPETENCIES
Practice answering competency-based questions using the STAR method: situation, task, action, result. Pre-plan four or five examples that illustrate the key skills they are looking for and will prove you can thrive in the role.
In conclusion, succeeding in a job interview requires more than just technical expertise. It demands preparation, planning, effective communication, and a proactive approach. By applying these tips, you will help to position yourself as a prime candidate and almost certainly increase your chances of being offered that new job opportunity you are dreaming about.
Another year has passed at lightning speed. Older? Definitely. Wiser? I hope so. It’s certainly been another unpredictable and challenging year in recruitment, but as it draws to a close, I have been reflecting on what I have learned and what the next twelve months could hold in the world of accountancy and finance.
Skills Shortages
There is no end in sight for the skills shortages that are driving an increase in outsourcing services overseas. Firms are also expanding their advisory offerings to provide businesses with greater management information, so they become much more than the traditional once-a-year annual audit and accounts service. Both areas of growth will heighten pressure to attract and retain talent and it could be a challenging time for businesses trying to keep salary demands under control.
Employee Wellbeing
Businesses that embrace people’s desire for a better work-life balance will fare well. According to ACCA, 83% of accountants would like to work remotely at least one day per week. In a candidate-driven market, embracing hybrid working and demonstrating that you can deliver on personal development plans will appeal to a wider talent pool.
Advancing Technology
Continuing to shape the future, technology already plays a big role in the accounting sector. Moving at a relentless pace, according to the ACCA, 63% of us would like more technology training. To stay relevant, businesses need to adopt a culture of technological innovation, which includes upskilling and valuing those skills in the recruitment process.
Diversity, Equity, and Inclusion
Employers will continue to place a greater emphasis on diversity, equity, and inclusion in their recruitment strategies. With the benefits well documented, it is important to recognise the need for this in the accounting and finance sectors. A survey by Skills, Retention, and Attraction confirmed that 57% of UK businesses regard this as a strategic priority as it opens a wider candidate market and draws talent from all backgrounds.
Training and Skills
The ongoing impact of the pandemic and the training and skills gaps created means that while some professional roles will continue to call for college degrees, recruiters will be casting their net wider. Larger employers already target candidates in education, with entry-level recruits requiring lower salaries. Increasingly, it’s your talent rather than the pedigree of your institution or past employer that counts.
Relocate or Resign
For those not keen on hybrid working, 2024 will see a resurgence in the expectation that people head back into the office four or five days a week, meaning there are tough choices ahead. In the accounting profession, as a result, we expect to see more people choosing to move or simply resigning to find something closer to home that offers the flexibility they seek.
Generation Z
Set to become a significant part of the workforce, successful recruiters need to adapt to the distinct values, traits, and preferences of this generation. To attract and retain Gen-Z talent, companies need to leverage digital recruitment platforms, bring a focus to their social responsibility efforts, offer clear pathways for career progress and skill development, and provide a flexible working environment.
While I don’t profess to see the future clearly, I believe it will be bright for those who leverage technology, nurture inclusivity, and meet the needs and expectations of candidates and employees.
Embracing a better work-life balance and remote work preferences will widen your talent pool. Technological innovation remains key, with a strong call for more training in advancing technologies.
Diversity, equity, and inclusion are rightly gaining prominence in recruitment strategies, and, with the evolving landscape moving toward valuing talent over institutional pedigree, Generation Z could be ready to take centre stage.
Despite the skills shortages driving outsourcing and the pressure to balance well-being with business demands, I remain optimistic in my outlook for 2024 as, however we see it, the journey will continue to be marked by challenges and buoyed by the resilience and adaptability of the accounting and finance industry.